Posts by Rocket Yard Sports

Amazon Prime has signed a deal to sponsor Chase Elliott’s car for three races annually from 2025-27. The agreement with the Hendrick Motorsports is in an effort to raise awareness of Prime Video’s Cup Series rights deal that begins this season. Financial terms were not disclosed. The paint scheme for Elliott’s No. 9 Chevrolet will…

It’s Dove’s first major investment in a women’s sports team, which will focus on keeping young girls in sports. In a new partnership announced Thursday, beauty brand giant Dove will support Gotham’s community initiative to support girls in sports, Keep Her in the Game. Dove’s logo will now be prominently displayed on the Gotham kit and ranks…

NEW YORK (AP) — The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and have its logo on referee jerseys in the NBA, WNBA and G League. As part of the agreement,…

The 2025 Masters Tournament was more than just a showcase of world-class golf—it was a masterclass in how to blend tradition with modern flair. From powerhouse sponsorships to skyrocketing viewership and savvy marketing moves, Augusta National once again proved why it holds a special place in the sports world. Sponsorship: The Most Exclusive Club Just…

McIlroy’s victory delivered the most watched Masters final round since 2018. The final round of the 2025 Masters golf tournament averaged 12.71 million viewers on CBS, becoming the most watched Masters final round since 2018. Confirmed: Context: This year’s Masters saw McIlroy triumph in a playoff against Justin Rose to win his first Masters title…

Italian brand’s partnership includes trackside signage, digital activations and pasta bars at Grands Prix. Formula One has secured a multi-year deal with Italian pasta brand Barilla, which has joined the global motorsport series’ official partner tier. Confirmed: Context: Barilla joins the likes of American Express, Globant and Tag Heuer as one of Formula One’s official…

Scottie Scheffler on Rory McIlroy completing career Grand Slam: “He has accomplished everything in the game.. Maybe the only other thing would be the Olympics he would want to win” – watch Scheffler attempt to defend RBC Heritage title, live on Sky Sports from Thursday Scottie Scheffler says it was “really cool” to be able to…

Extension until 2030 marks first deal since Two Circles was appointed sponsorship sales agency for European soccer body’s women’s competitions. Food and beverage giant PepsiCo has renewed its sponsorship of Uefa’s women’s national team and club competitions until 2030, ensuring its Pepsi, Lay’s and Gatorade brands continue to feature prominently in stadiums during Women’s Champions League and…

Florida’s victory over Houston was the third most watched basketball game in the last five years. The championship game of the National Collegiate Athletic Association (NCAA) men’s March Madness basketball tournament was watched by an average of 18.1 million viewers for US network CBS. Confirmed: Context: This was the most watched men’s national college basketball…

The Masters is more than just a premier golf tournament—it’s a powerful economic and cultural event that attracts global attention. As the 2025 edition wraps up, a closer look at the numbers reveals just how significant the tournament’s reach has become. Sponsorship Value Soars to New Heights The Masters is known for its select group…