It’s Dove’s first major investment in a women’s sports team, which will focus on keeping young girls in sports.
In a new partnership announced Thursday, beauty brand giant Dove will support Gotham’s community initiative to support girls in sports, Keep Her in the Game. Dove’s logo will now be prominently displayed on the Gotham kit and ranks the highest back-of-kit sponsorship in NWSL history.
Bay FC’s $500,000 partnership with Sixth Street (also owns the team) previously set the record last year.
“Dove is the ultimate leader in female strength and empowerment, and we could not be prouder to partner with the brand in a number of impactful ways,” said Ryan Dillon, Chief Business Officer at Gotham FC. “We are excited to team up with Dove to create key pathways for young female athletes to stay in sports, develop confidence and become strong future leaders. We are honored to represent their tireless work with key jersey placement. The partnership is taking effect at a crucial time when supporting girls in sports has never been more important.”