Posts by Rocket Yard Sports

YouTubers will use funds to invest in content, creative partnerships, and building robust management team. Dude Perfect has agreed a strategic partnership with private investment firm Highmount Capital, which will inject a nine-figure growth capital investment into the sports-based YouTube channel. The specific value of the investment was not disclosed, but Variety reported that it is worth…

Fast food giant takes over from Uber Eats in three-season, ‘€90m’ pact starting from 2024/25. The Professional Football League (LFP) has confirmed McDonald’s as the new title sponsor of French soccer’s top-flight Ligue 1. Contract: Context: It was reported earlier this month that McDonald’s had made an offer to become the new title sponsor of Ligue 1. The fast…

Multi-year agreement sees Barclays named WNBA franchise’s official banking partner. The Women’s National Basketball Association’s (WNBA) New York Liberty have revealed Barclays as their new jersey patch partner. Contract: Context: Financial details have not been disclosed but the Liberty and Barclays have described it as ‘one of the largest injections of sponsorship capital’ in the franchise’s…

R&A TV to broadcast The Open and Women’s Open, as well as original golf lifestyle content. R&A launches global golf streaming service as part of membership programme: Golf’s R&A has launched a new global streaming service as part of a wider revamp of its ‘One Club’ direct-to-consumer (DTC) membership platform Confirmed: Context: The launch of R&A TV…

McLaren extends British American Tobacco deal despite earlier criticisms: McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association. The brand first entered into an agreement with the Woking-based outfit, which operates teams in Formula 1, Formula E, Extreme E, Indycar and gaming, in 2019…

WSL set for record ‘UK£9m per year’ Barclays sponsorship deal: Three-year extension for English women’s soccer’s top two tiers worth around double existing contract. English soccer’s Women’s Super League (WSL) and Women’s Championship are close to securing a record sponsorship extension with Barclays, according to The Telegraph. The bank is reportedly on the verge of signing…

Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024. AliExpress is the consumer-facing retail division of the Alibaba Group that was created as an offshoot of the Alibaba.com B2B e-commerce platform in 2010. The platform is likened…

Pay-TV broadcaster returns to British market after completing reacquisition. Premier Sports has completed the reacquisition of Viaplay’s UK sports broadcasting business and will relaunch channels under its own brand on 9th April. Viaplay acquired Premier Sports for a reported UK£30 million (US$37.7 million) back in 2022, believing the Dublin-based broadcaster’s rights portfolio, customer base and linear…