Posts by Rocket Yard Sports
German FA swaps Adidas for ‘€100m’ Nike supplier deal
Nike’s deal ends a partnership spanning 70 years between the DFB and Adidas. The German Football Association (DFB) has announced a kit supplier deal with Nike from 2027 to 2034, ending a 70-year partnership with rival manufacturer Adidas. The men’s German national team wore Adidas-produced kits for all four of their World Cup triumphs, with the first…
Read MoreProfessional Golf: What’s The Buzz?
For the past two years, it feels like the ground is moving under the feet of professional golf. It has yet to find a balanced and safe equilibrium. If you or your business are invested in professional golf tours, it’s an unsettling time, or an exciting time…depending on your perspective. How have American consumers perspectives…
Read MoreFull Swing Golf Simulators Partners with 2020protour
Full Swing Golf Simulators Partners with 2020protour
Read MoreAdobe aiming to grow soccer “at all levels” with Women’s FA Cup partnership
Software giant’s tools being used to help increase exposure of lower league clubs. Adobe is aiming to grow soccer “at all levels” through its partnership with the Women’s FA Cup, according to the software giant’s vice president of international marketing. Adobe inked a three-year deal with the Football Association (FA) last November that includes the tech firm…
Read MoreWimbledon generated highest ad engagement of all women’s sports events in 2023
Three of the four tennis grand slams drove more ad engagement than the primetime average. The 2023 Wimbledon women’s semi-finals and finals generated the most ad engagement of all women’s sports events in 2023, according to a report from TV advertising measurement specialist EDO. Confirmed: Context: Three of the four tennis grand slams were found to drive…
Read MoreWSL attendances up 43% for 2023/24
More games at Premier League stadiums and upturn in interest see average crowd for ongoing season rise to 7,478. Women’s Super League (WSL) attendances are up 43 per cent on last season as Arsenal lead the charge to show the league belongs in larger venues. From an average crowd of 5,222 last term, a move…
Read MoreThe Rise of Women’s Sports: A Decade of Growth (2020-2030)
Over the past decade, women’s sports have experienced a remarkable surge in popularity, visibility, and support across the globe. This document aims to explore the significant rise of women’s sports from 2020 to 2030, focusing on key indicators such as attendance numbers, live broadcast viewing, and uptake of sponsorship. Increased Attendance Numbers One of the…
Read MoreThe Ladies Pro Series
The Ladies Pro Series: Creating Accessible Playing Opportunities For Professional Golfers
Read MoreŠkoda extends with Tour de France and La Vuelta for Europe market boost
Škoda extends with Tour de France: Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women. The renewal with the Tour de France will take the Volkswagen group-owned car brand’s association…
Read MoreMcDonald’s joins F1’s regional sponsorship portfolio with focus on LatAm
McDonald’s joins F1’s regional sponsorship portfolio with focus on LatAm: McDonald’s, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America. The contract is understood to last four seasons, and was led by Arcos Dorados, the franchise that operates the…
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