Posts by Rocket Yard Sports

Brand also named title partner of season-opening Australian GP. Louis Vuitton has officially partnered with Formula One ahead of the 2025 season as part of French luxury goods company LVMH’s deal with the series. Contract: Context: As part of the deal, Louis Vuitton will receive prominent trackside signage during the Australian Grand Prix – a first for…

World’s ‘most-followed’ golf creator to produce content at all 14 events during 2025 season. LIV Golf has announced a partnership with the media production company of YouTuber Rick Shiels, the world’s most-followed golf content creator. Contract: Context: A qualified PGA professional, Shiels launched his YouTube channel in 2012 and now has 2.93 million subscribers, making it the…

Eurosport brand to disappear from British screens as WBD consolidates portfolio. Eurosport will cease broadcasting in the UK from 28th February, with its live sports content absorbed into Warner Bros Discovery (WBD) stablemate TNT Sports’ portfolio. WBD says the move will create a single destination for British sports fans, adding key tennis, cycling, snooker and winter…

Lewis Hamilton’s move to Scuderia Ferrari isn’t just a win for motorsport enthusiasts—it’s a masterstroke in brand value creation. A single post by Hamilton on platform X (formerly Twitter) generated over $370,000 in value for his sponsors, showcasing the unparalleled power of social media in amplifying brand partnerships. Key takeaways from this Sponsorytix analysis: Logo…

Ferrari’s new star signing has started work in Italy this week and has now taken to the track in one of their old F1 cars for the first time; watch every race of the 2025 season live on Sky Sports F1, starting with the Australian GP from March 14-16 Lewis Hamilton has driven a Ferrari Formula…

Donald Trump says he will give TikTok a 90-day extension to find buyer. TikTok has been restored in the US after a new law banning the app on national security grounds caused a brief blackout lasting less than 24 hours. The legislation came into effect on Sunday, with TikTok’s estimated 170 million American users unable…

Tennis Australia has decided to turn tennis players into cartoon characters to overcome broadcasting restrictions so the Australian Open social media pages can broadcast games live, but the cheeky move has left fans divided. On Monday night, Channel 9 – the official broadcast partner of the Australian Open – had to make the difficult choice…

The New York Mets confirm the capture of Juan Soto after his New York Yankees departure, with 26-year-old to become highest-paid baseball player in history; four-time All-Star and five-time Silver Slugger award-winner’s salary will dwarf LA Dodgers rival Shohei Ohtani Juan Soto has signed for the New York Mets after agreeing a reported 15-year, $765m…

In a statement, England Hockey said the protection of ‘fair competition’ was behind the move; the change will also see the introduction of separate female and open categories, thereby ending trans participation in the women’s game Transgender players will be banned from competing in women’s hockey as of next season, England Hockey has announced. The…

New study suggests sports organisations who have embraced AI are finding it easier to make the most of their content. Sports media companies who have already adopted artificial intelligence (AI) are three times as likely to find it easier to commercialise their content than those who have not invested in the technology, according to a…