Posts by Rocket Yard Sports

US tennis ace joins Alex Morgan and Warner Bros Discovery as backer of three-on-three women’s basketball league. US tennis star Coco Gauff has become the latest athlete to invest in Unrivaled, the upcoming US-based three-on-three women’s basketball league. Confirmed: Context: Unrivaled was co-founded by Women’s National Basketball Association (WNBA) stars Breanna Stewart and Napheesa Collier.…

Rory McIlroy believes the new Tomorrow’s Golf League (TGL), starting this week and live on Sky Sports, is “golf reimagined for the 21st century”. The name of the indoor simulator league stems from TMRW Sports, the company founded by McIlroy, Tiger Woods and former NBC golf executive Mike McCarley to focus on producing “technology-based ventures”…

‘Nick-ified’ graphics, augmented reality and cartoon characters from Paramount’s portfolio will all play a role in NFL broadcast. Paramount-owned CBS Sports and Nickelodeon are working together to air a SpongeBob Squarepants-themed alternative broadcast of the National Football League (NFL) wildcard playoff game between the Los Angeles Chargers and Houston Texans. Confirmed: Context: The SpongeBob-themed broadcast will be…

WST survey finds that 85 per cent of existing partners are keen to continue their investment. A new survey conducted by the Women’s Sport Trust (WST) has found that 80 per cent of brands are likely to invest in sponsoring women’s sports over the next three years. Confirmed: Context: Working with consultancy firm Onside, the UK-based WST…

17-year-old was also the most googled athlete in the UK this year. Luke Littler has partnered with Xbox ahead of the Professional Darts Corporation (PDC) World Darts Championship, cementing the teenage sensation as the sport’s biggest draw. The agreement will see Littler, who is an avid gamer, sport the Xbox logo on his playing shirt…

Fast food chain signs multi-year deal with WPLL worth ‘over UK£1m’. Fast food restaurant chain Subway has been announced as the new title partner of English soccer’s Women’s League Cup. Contract: Context: The deal is reportedly worth over UK£1 million (US$1.3 million) and includes a committed marketing spend from Subway, according to The Telegraph. The Women’s League Cup…

The 2034 FIFA World Cup is set to take place in Saudi Arabia, marking a monumental moment for both the nation and the world of football. This decision reflects FIFA’s vision of expanding football’s reach into new territories, while also emphasizing Saudi Arabia’s emergence as a major player in global sports and culture. Here’s what…

Technology corporation to provide innovative cameras and lenses to improve visibility of all competitions. World Aquatics has signed up Sony as an official partner for the next four years until 2028. Contract: Context: Sony becomes the fifth top-tier partner of World Aquatics, joining a roster that includes Omega, Nongfu Spring, Myrtha Pools and Yakult. Both…

Scottie Scheffler earned over $62m, including bonuses, during his 2024 PGA Tour campaign; Tiger Woods and Rory McIlroy are only other players to win PGA Tour Player of the Year at least three times; watch Woods at the PNC Championship on December 21-22, live on Sky Sports Scottie Scheffler has been voted PGA Tour Player of…

Puma AI Creator tool will allow supporters to submit kits that Premier League champions will wear during 2026/27 season. English soccer giants Manchester City and sportswear brand Puma have launched kit design platform powered by artificial intelligence that will give fans the opportunity to create the club’s official third kit for the 2026/27 season. Confirmed: Context: City…