Posts by Rocket Yard Sports

Rory McIlroy registered four wins in 2024, two each on the DP World Tour and PGA Tour; McIlroy secured the Race to Dubai for a sixth time and third successive year; world No 3 will look to end his major drought in 2025 and has another chance to complete the Grand Slam at The Masters…

Unilever’s Kathryn Swallow says women’s game remains a “fast-growing space” which is “nowhere near” where it should be. A senior executive at Unilever-owned deodorant brand Rexona has acknowledged that it would be “hypocritical” if the company did not invest in women’s soccer alongside its sponsorship of the men’s game. Kathryn Swallow, Rexona’s global brand vice…

New honourees join 65 companies that have been inducted into Laureus Sport for Good Index since inception. Sportswear brand Puma and energy drinks giant Red Bull are among 11 brands that have been recognised for implementing industry-leading purpose-driven campaigns that are delivering positive social and environmental impact through sport. Confirmed: Context: Launched in 2021 in…

Streaming giant is looking for sports leagues “that can go global”, says TKO president Mark Shapiro. The Ultimate Fighting Championship (UFC) anticipates that Netflix will be “at the table” for negotiations on the mixed martial arts (MMA) promotion’s next US media rights deal, according to Endeavor and TKO Group president and chief operating officer Mark…

Tech giant signs on as Italian outfit’s fan engagement and data analytics partner from 2025. The Ferrari Formula One team have signed a multi-year premium partnership with technology firm IBM, starting in 2025. Contract: Context: The partnership between Ferrari and IBM will focus on engaging with the team’s fans through interactive content. As Ferrari’s premium partner in…

F2 series leader Gabriel Bortoleto joins the previously-confirmed Nico Hulkenberg in an all-new driver line-up at Sauber for the 2025 season; Valtteri Bottas, who may now return to Mercedes and a back-up driver role, and Zhou Guanyu let go after three seasons. Sauber have signed Formula 2 championship leader Gabriel Bortoleto to complete an all-new…

MLS club has been searching for new partner after Centene ended 15-year deal after only eight months. Major League Soccer’s (MLS) St Louis City have landed a new stadium rights partnership with battery manufacturer Energizer. Contract: Context: St Louis City have found a new stadium rights partner to replace Centene Corporation. The 15-year deal was signed in February…

Dodgers-Yankees series drew more than 30 million combined average viewers across North America and Asia. Major League Baseball (MLB) has announced that the Los Angeles Dodgers’ World Series win over the New York Yankees generated record domestic and international viewership, merchandise sales, attendances and social media engagement. Confirmed: Context: The added interest in this year’s World Series…

World No 29 is playing her 23rd tournament of 2024 yet her ambition and motivation has never dimmed on tough tour As Katie Boulter closed out her 2023 season last November, she reflected with satisfaction on her best season to date. Having spent significant periods of her career struggling with injuries on the sidelines, she was…

Jersey patch sponsorships climb 59% to total US$204m, with 20 active deals. Major League Baseball (MLB) team sponsorship revenue has increased to nearly US$1.9 billion in 2024, marking a 20 per cent increase from last season, according to a SponsorUnited report. Confirmed: Context: The revenue growth recorded by MLB has been driven by more than 325…