Posts by Rocket Yard Sports

This year’s list of the world’s 50 most marketable athletes features seven women’s basketball stars. And now, WNBA players are calling for a CBA that reflects their role in bringing new – and highly engaged – audiences to the league. Dropping the list of the world’s 50 most marketable athletes is a little bit like pouring a…

Liam Lawson’s performance on his F1 return satisfied Red Bull as he auditions for a 2025 seat. Liam Lawson impressed Red Bull on his return to F1 at the United States Grand Prix. The 22-year-old, who was drafted in as a replacement for Daniel Ricciardo at Red Bull’s sister team RB, rose from 19th on the grid to score points…

Sponsorship forms part of broader deal between MSG and UAE capital’s tourism board. The National Basketball Association’s (NBA) New York Knicks have named Experience Abu Dhabi as their new jersey patch partner as part of a multi-year deal with Department of Culture and Tourism (DCT) Abu Dhabi. Contract: Context: Experience Abu Dhabi takes over from Sphere, which is…

Mark Ashton claims singer-songwriter has given newly promoted Premier League club more reach than Manchester United. Ipswich Town will not go down the betting route when trying to find a new shirt sponsor after their current deal with Ed Sheeran expires, according to Mark Ashton, the club’s chairman and chief executive. Singer-songwriter Sheeran, who is…

Macron’s aggressive portfolio expansion has secured another victory after the Italian brand signed on as technical supplier to European Professional Club Rugby (EPCR). The new partnership, which starts in the forthcoming 2024/25 season, will see Macron provide kit for EPCR’s more than 300 Match Officials, as well as staff apparel and a complete line of merchandise…

The NBA’s Houston Rockets has struck the league’s first jersey patch deal with a hospital provider – a health sub-sector that has become a major sponsorship player among major US sports leagues. Houston-based Memorial Hermann Health System will be featured on a patch on the Houston Rockets’ jerseys during the 2024-25 season, which starts Oct.…

Ferrari driver syncs up with F1 team’s official racewear supplier. Ferrari driver Charles Leclerc has signed a personal, global ambassador deal with German sportswear brand Puma. Contract: Context: Ferrari renewed its multi-year partnership with Puma last year which saw the brand become a ‘premium partner’ of the Formula One team for the start of the 2024 season.…

The National Hockey League’s (NHL) Tampa Bay Lightning have named Tampa Metropolitan Area YMCA and AdventHealth as their first-ever jersey patch sponsors. Contract: Context: The multi-year agreements are part of the Lightning’s new ‘Patch with a Purpose’ programme, which will see the franchise pledge more than US$1 million to support local, non-profit organisations in the initial five…

The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms. The petition questioned deals the PCB and the Pakistan Super League have with companies that are linked to international betting organisations and casinos, such as…